Predictions For Holiday 2013

Deborah Weinswig Uncategorized Leave a Comment

Holiday 2013: What Makes This Holiday Different?

  • Shorter Holiday Season
  • Thanksgiving Day shopping
  • Black Friday deals announced early
  • Cyber Monday
    • E-commerce
    • Increased delivery options
    • M-commerce

Summary

  • Holiday sales increase 3-4% from 2012 despite low consumer confidence and lack of must have gifts
  • Shorter calendar playing a key role planning –
    • Early start to holiday season
    • More stores open on Thanksgiving day
    • Weather is a plus this year
  • Home goods are the key product for Black Friday deals
  • Cyber Monday should out pace Black Friday in sales

[slideshare id=32476672&doc=presentations-140319021502-phpapp01]

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